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Malaysia, on Dec. 20 as part of Vietnam’s campaign to develop this
non-smoke industry in 2011.
The tourism promotion programme aims to introduce Vietnam’s land and people, culture and its incentives for tourists.
The
gala night, co-held by the Vietnam Tourism Administration (VTA), the
Vietnamese Embassy in Malaysia and Malaysia’s Tourism Administration,
was attended by officials as well as representatives from tourist agents
and the media of the two countries.
Pham Quang Hung, Head of the
VTA’s International Cooperation Department, said Malaysia is Vietnam’s
top market among ASEAN. Next year, the tourism industry will focus on
Malaysia and Indonesia as these two regional markets are close to
Vietnam both in terms of geographical location and culture.
In
2010, Vietnam expects to welcome some 5 million foreign visitors. The
country set a higher target for 2011, prioritising near markets while
exploring distant others.
However, according to Hung, tourist
services should be improved and tourist guides should be trained
professionally in order to draw foreign visitors to return.
The
tourism promotion programme provided Vietnamese tourist businesses an
opportunity to directly meet and work with Malaysian tourist companies
and agents to exchange information and discuss contracts./.
